The Key To Real Estate Investing With Private Funds Is Credibility-fifa14下载

I named my company "Integrity Home Buyers" because the word Integrity has meaning for me. It is the way I run my business and my life. The people around me know this. When I decided to take my business to the next level, I was in a situation where people didn’t know me. My challenge with Credibility Building was to convey my philosophy to those people. What I was asking those people to do was give me large sums of money and trust me to do what I said I would. My credibility building strategy consisted of using these tools: – Newspaper article – Credibility kit – Better Business Bureau – Presentation – Follow up Let’s look at each of these in more detail. – Newspaper article In a previous newsletter I briefly talked about credibility building technique that I use: high visibility. The Springfield Sun interviewed me for a feature article. They did a long article with lots of great information about what my company has done and it also had some information about our Real Estate investor program. Recently the reporter came back and did an article focusing on the Private Lending Made Easy home study system. Talk about credibility! The whole city saw the article. That is powerful! At my lender luncheons I always made sure my prospective private lenders had a copy of the first article. Now I am adding the second article to my packets as well. To grow your business, you want your name out there. You want the prospective investor to say, "Hey, I’ve heard of you." or "I’ve seen the t-shirts on the Little League team you sponsored." or "You’re the ‘I Buy Houses’ guy." That familiarity makes an impact. And, this recognition conveys credibility. – Credibility Kit My Credibility Kit is a 60 page, spiral bound book. It has a nice cover with colored pictures of over a dozen houses that I have bought and rehabbed. Right from the start before they even open the book they see the before-and-after pictures that show I have a seasoned real estate business. This is evidence of my work that they can go drive by. Inside the book they see an introduction that tells them about me, the company philosophy, pages of testimonials, and certificates from training I have completed and special reports. They see page after page of information that sends the strong message that I know my business. – Better Business Bureau Since this is a serious, responsible business, I joined the Better Business Bureau. I am authorized to use their logo on my material, which further conveys my credibility. People frequently check with the BBB before making a major decision. To be a member of the BBB you have to agree to "follow the highest principles of business ethics and voluntary self-regulation" and "have a proven record of marketplace honesty and integrity." – Presentation There are several different ways I built credibility with my luncheon presentation. First of all, like it or not, people make value judgments about you before you even open your mouth. Think about it. What preconceived ideas do you have about a bag lady vs. a movie star? You get an image but the reality is you don’t really know anything about them. It is in your best interest to present a well-groomed professional image and make sure your staff members comply as well. This professional image extends to the meeting location you choose, the marketing items you provide, and your presentation slides. The first verbal message should be to gain rapport with the guests. I share that I have lived in the area for 20 years and I have kids in school. I establish credibility as a member of the community. We are in this together. If you lose, I lose – and I’m not gonna lose because I have a lot at stake. The actual presentation sends one clear, consistent message. You give me money and I give you high interest payments. That’s it. While I have other facets to my business and other interests, I do not waiver in my message. You are sending a straightforward message in an easy-to-understand way, to convey credibility because there is no "small print." You let them know this is a simple program. These are the simple forms. This is the way it works, period. Current action conveys credibility. I always mention one of my most recent deals which is usually that I bought and/or sold a property yesterday or within the last few days. In my presentation I acknowledge their fears and openly address a big one when I show the slide that says, "What happens to my Investment if Alan Dies." They usually chuckle because they thought of that but didn’t want to say it. I let them know that the corporation is structured to sell properties and their principle and interest will be paid as agreed. Talk about credibility. Have I not crossed all the t’s and dotted the i’s with this presentation? – Follow up If you say you are going to do it, DO IT. Someone might be testing you by investing a small amount just to see if you are for real. Make sure you send them their interest check at exactly the agreed upon time for the correct amount. I’ve seen this happen time and time again where the investor comes back a couple months later with more money. Then a few months later they come back with even more money. You must prove that you are for real and that you do what you say. If you break that trust, it’s over. Finally, I build credibility by being reachable. I have an office that they can stop by. I have an answering service that picks up my calls 24 hours a day, 7 days a week and relays important messages quickly. I have a web site where the investor can see what I’m doing and, they can send me email and I respond promptly. Credibility is powerful… Learn to use it to your advantage. About the Author: E. Alan Cowgill is the owner of Colby Properties, LLC. and President of Integrity Home Buyers, Inc. Since 1995, Alan has bought and sold hundreds of single family and small multi-family investment properties. His home study system, ‘Private Lending Made Easy’, shows others how to find private lenders for their very own real estate business. His website is ..truthaboutprivatelending.. Article Published On: 相关的主题文章: